We design and deliver research tailored to complexity, scale, and strategic purpose: building data that decision-makers can trust.
Ground Intelligence is how we generate decision-grade evidence across diverse geographies, populations, and sectors.
From formative research to outcome evaluations, we bring methodological depth, operational scale, and contextual sensitivity to every assignment.
Our fieldwork spans 20+ Indian states and union territories: from urban metros to tribal and underserved regions, supported by multilingual teams, robust logistics, and layered quality control systems.
The result is insight that captures nuance on the ground and holds credibility in the boardroom.
Turning Data into Decisions
Decision-ready data
Every dataset we deliver undergoes rigorous piloting, logic checks, real-time monitoring, and post-field audits. Our layered validation systems minimise bias, flag anomalies, and ensure consistency, producing evidence that withstands scrutiny and is fit for strategic use.
Nationwide reach with precision
From metros to tribal districts, we conduct research across 20+ states and union territories. We manage multilingual teams, navigate diverse terrains, and deliver high-quality data under tight timelines, ensuring scale never compromises integrity.
Market & consumer insight
We investigate what drives demand and adoption: trust dynamics, pricing sensitivities, and barriers to access. Our work helps organisations understand consumer behaviour in both emerging and mature markets, translating insight into competitive and policy advantage.
Social & behavioural analysis
Using behavioural science and sociology, we decode stigma, norms, and lived experiences. By uncovering the “why” behind the numbers, we help partners design strategies and interventions that resonate culturally and sustain impact.
Institutional & policy diagnostics
We study frontline service delivery and macro policy frameworks to reveal where systems succeed, where they fail, and what levers can unlock better outcomes. Our work informs reforms that strengthen institutions and improve accountability.
We implement industry best-practices for privacy and data security, and follow international ethical guidance for research and evaluation.
GDPR Principles
Privacy and security measures informed by GDPR principles.
ESOMAR & ICC Code of Conduct Following the international code for research and data collection integrity.
UNEG Ethical Guidelines for Evaluation
Following the international code for research and data collection integrity.
Do No Harm & Safeguarding Principles
Embedded safeguarding protocols and “do no harm” frameworks.
Evidence that travels from the field to the boardroom.
Ready to turn ground-level insights into strategy? Let’s start the conversation.